AuthorLagae, Wim
TitleSports sponsorship and marketing communications : a European perspective / Wim Lagae
Imprint Harlow, England : Financial Times Prentice Hall, c2005
Descript xvi, 248 p. : ill. ; 23 cm

CONTENT

Sport, marketing and communication -- Sports sponsorship -- Sports sponsorship and public relations -- Sports sponsorship and advertising -- Sports sponsorship and direct marketing -- Sports sponsorship and sales promotion -- The effectiveness of sports sponsorship communications


Sports -- Marketing Sports sponsorship Communication in marketing Sports -- Economic aspects

LOCATIONCALL#STATUS
Central Library (5th Floor)796.0698 L172SCHECK SHELVES
Chula Business School Library796.0698 L172S 2005CHECK SHELVES