Sports sponsorship and marketing communications : a European perspective / Wim Lagae
Imprint
Harlow, England : Financial Times Prentice Hall, c2005
Descript
xvi, 248 p. : ill. ; 23 cm
CONTENT
Sport, marketing and communication -- Sports sponsorship -- Sports sponsorship and public relations -- Sports sponsorship and advertising -- Sports sponsorship and direct marketing -- Sports sponsorship and sales promotion -- The effectiveness of sports sponsorship communications