AuthorKeyton, Joann
TitleCommunication research : asking questions, finding answers / Joanne Keyton
Imprint Boston, Mass. : McGraw-Hill Higher Education, c2006
Edition 2nd ed.
Descript xxi, 358, [36] p. : ill. ; 24 cm


Introduction to research in communication -- The research process: getting started -- Introduction to quantitative research -- Introduction to qualitative research -- Research ethics -- Measurement -- Sampling, significance levels, and hypothesis testing -- Quantitative research designs -- Surveys and questionnaires -- Descriptive statistics -- Testing for differences -- Testing for relationships -- Quantitative analysis of texts -- Designing qualitative research -- Qualitative methods of data collectionn -- Analyzing qualitative data -- Reading and writing the quantitative research report -- Reading and writing the qualitative research report

Communication -- Research

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