Author | Keyton, Joann |
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Title | Communication research : asking questions, finding answers / Joanne Keyton |
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Imprint |
Boston, Mass. : McGraw-Hill Higher Education, c2006 |
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Edition |
2nd ed. |
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Descript |
xxi, 358, [36] p. : ill. ; 24 cm |
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CONTENT
Introduction to research in communication -- The research process: getting started -- Introduction to quantitative research -- Introduction to qualitative research -- Research ethics -- Measurement -- Sampling, significance levels, and hypothesis testing -- Quantitative research designs -- Surveys and questionnaires -- Descriptive statistics -- Testing for differences -- Testing for relationships -- Quantitative analysis of texts -- Designing qualitative research -- Qualitative methods of data collectionn -- Analyzing qualitative data -- Reading and writing the quantitative research report -- Reading and writing the qualitative research report
SUBJECT
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Communication -- Research
LOCATION | CALL# | STATUS |
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Central Library (5th Floor) | 302.2072 K44C |
CHECK SHELVES
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