Annual Member
| Author | DeBonis, J. Nicholas |
|---|---|
| Title | Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen |
| Imprint | New York : McGraw-Hill, c2003 |
| Descript | xix, 244 p. : ill. ; 25 cm |
The business world we have come to know. The view from Pentadigm's world -- Introduction to Pentadigm -- Step 1: discover- understand the customer -- Step 2: commit-commit to the customer -- Step 3: create- create customer value -- Step 4: assess- obtain customer feedback -- Step 5: improve- measure and improve value -- Managing fff
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.8221 D287V 2003 | CHECK SHELVES |
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