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AuthorVanhonacker, Wilfried R
TitleThe China casebook / Wilfried R. Vanhonacker
Imprint Singapore : McGraw-Hill Education (Asia), 2004
Descript xviii, 350 p. : ill


CRM Beverage Ltd.: South African breweries' strategy in China -- Hong Kong's Airport Express Train -- Beijing Textile Group -- Looking into a mirror or through a glass? Understanding cultural differences in foreign-funded enterprises in China -- Cyberway Computer Communications Co.,Ltd. -- Fujian Industrial Securities Company -- Hang Cheong Surveyors Ltd. -- Kodak in China (A) -- Kodak in China (B): a billion for a billion -- Kodak in China (C) -- Shanghai Museum -- Guangzhou Peugeot Automobile Co. Ltd.: partnership breakdown -- Roland Berger (Shanghai) International Management Consultants Ltd. -- Shanghai Automotive Industry Corporation (A) -- Shanghai Automotive Industry Corporation (B): Shanghai General Motors -- -- Shanghai Famous Pops -- The Stone Group's diversification strategy: caught between a Rock and a Hard Place -- Tony Roma's in Shanghai -- Beijing Wangfujing Department Store (Group) Co. Ltd

Industrial management -- China -- Case studies Business enterprises -- China -- Case studies Success in business -- China -- Case studies Business failures -- China -- Case studies

Sasin Library658.00951 V256C 2004CHECK SHELVES
Chula Business School Library658.00951 V256C 2004CHECK SHELVES

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