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AuthorHiebing, Roman G
TitleThe one-day marketing plan : organizing and completing a plan that works / by Roman G. Hiebing Jr. and Scott W. Cooper
Imprint New York : McGraw-Hill, c2004
Edition 3rd ed
Descript xx, 323 p


The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing -- Execution -- Plan execution -- Evaluation -- Plan evaluation -- Marketing research and testing (R&T)

Marketing -- Management Strategic planning

Sasin Library658.802 H633O 2004CHECK SHELVES

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