Annual Member
| Author | Hiebing, Roman G |
|---|---|
| Title | The one-day marketing plan : organizing and completing a plan that works / by Roman G. Hiebing Jr. and Scott W. Cooper |
| Imprint | New York : McGraw-Hill, c2004 |
| Edition | 3rd ed |
| Descript | xx, 323 p |
The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing -- Execution -- Plan execution -- Evaluation -- Plan evaluation -- Marketing research and testing (R&T)
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.802 H633O 2004 | CHECK SHELVES |
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