The one-day marketing plan : organizing and completing a plan that works / by Roman G. Hiebing Jr. and Scott W. Cooper

Author	Hiebing, Roman G
Title	The one-day marketing plan : organizing and completing a plan that works / by Roman G. Hiebing Jr. and Scott W. Cooper
Imprint	New York : McGraw-Hill, c2004
Edition	3rd ed
Descript	xx, 323 p

CONTENT

The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing -- Execution -- Plan execution -- Evaluation -- Plan evaluation -- Marketing research and testing (R&T)

Marketing -- Management Strategic planning

LOCATION	CALL#	STATUS
Sasin Library	658.802 H633O 2004	CHECK SHELVES

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