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AuthorKotler, Philip
TitlePrinciples of marketing / Philip Kotler, Gary Armstrong
Imprint Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004
Edition 10th ed
Descript xxix, 661 p. : col. ill

CONTENT

Part 1: Understanding marketing and the marketing process -- Part 2: Developing marketing opportunities and strategies -- Developing the marekting mix -- Managing marketing


Marketing

LOCATIONCALL#STATUS
Sasin Library658.8 K87P 2004CHECK SHELVES
Chula Business School Library658.8 K87P 2004CHECK SHELVES
Arts LibraryHF5415 K87P 2004ON SEARCH
Central Library @ Chamchuri 10HF5415 K87P 2004CHECK SHELVES

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