Author | Kotler, Philip |
---|---|
Title | Principles of marketing / Philip Kotler, Gary Armstrong |
Imprint | Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 |
Edition | 10th ed |
Descript | xxix, 661 p. : col. ill |
Part 1: Understanding marketing and the marketing process -- Part 2: Developing marketing opportunities and strategies -- Developing the marekting mix -- Managing marketing
LOCATION | CALL# | STATUS |
---|---|---|
Sasin Library | 658.8 K87P 2004 | CHECK SHELVES |
Chula Business School Library | 658.8 K87P 2004 | CHECK SHELVES |
Arts Library | HF5415 K87P 2004 | ON SEARCH |
Central Library @ Chamchuri 10 | HF5415 K87P 2004 | CHECK SHELVES |
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