Principles of marketing / Philip Kotler, Gary Armstrong

Author	Kotler, Philip
Title	Principles of marketing / Philip Kotler, Gary Armstrong
Imprint	Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004
Edition	10th ed
Descript	xxix, 661 p. : col. ill

CONTENT

Part 1: Understanding marketing and the marketing process -- Part 2: Developing marketing opportunities and strategies -- Developing the marekting mix -- Managing marketing

Marketing

LOCATION	CALL#	STATUS
Sasin Library	658.8 K87P 2004	CHECK SHELVES
Chula Business School Library	658.8 K87P 2004	CHECK SHELVES
Arts Library	HF5415 K87P 2004	ON SEARCH
Central Library @ Chamchuri 10	HF5415 K87P 2004	CHECK SHELVES

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