Annual Member
| Author | Kotler, Philip |
|---|---|
| Title | Principles of marketing / Philip Kotler, Gary Armstrong |
| Imprint | Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004 |
| Edition | 10th ed |
| Descript | xxix, 661 p. : col. ill |
Part 1: Understanding marketing and the marketing process -- Part 2: Developing marketing opportunities and strategies -- Developing the marekting mix -- Managing marketing
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.8 K87P 2004 | CHECK SHELVES |
| Chula Business School Library | 658.8 K87P 2004 | CHECK SHELVES |
| Arts Library : Stack | HF5415 K87P 2004 | CHECK SHELVES |
| Central Library @ Chamchuri 10 | HF5415 K87P 2004 | CHECK SHELVES |
Office of Academic Resources
Chulalongkorn University
254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand
Library Service 0-2218-2929, 0-2218-2927
Administrative Division 0-2218-2903
Fax. 0-2215-3617
Email 