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TitlePrinciples and types of public speaking / Raymie E. McKerrow ... [et al.]
Imprint Boston : Allyn & Bacon, c2003
Edition 15th ed.
Descript xxv, 438 p. : ill. (some col.) ; 25 cm


Public speaking and the liberal arts: Academic study of public speaking ; Gettig started: Basic tips for speech preparation and delivery ; Setting the scence for community in a diverse culture: Public speaking and critical listening ; Public speaking and cultural life -- Preparation: Analyzing the audience and occasion ; Developing ideas: Finding and using supporting materials ; Structuring the speech: Language devices, internal organization patterns, and the motivated seuence ; Maintaining audience attention and involvement ; Developing the speech outline -- Channels: Using language to communicate ; Using visual aids in speeches ; Using your voice and body to communicate -- Types: Speeches to inform ; Speeches to persuade and to actuate ; Argument and critical thinking ; Building social cohesion in a diverse world: Speeches on ceremonial and corporate occasions

Public speaking Oral communication

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