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AuthorKurtzman, Joel
TitleMBA in a box : the practical guide to the big ideas of business / Joel Kurtzman with Glenn Rifkin & Victoria Griffith
Imprint New York : Crown Business, c2004
Edition 1st ed
Descript 437 p. ; 24 cm


Innovation : how breakthroughs happen -- Sustainability and the environment : a business that makes nothing but money is a poor kind of business -- Finance and accounting : "we're not in Kansas anymore" : getting real about numbers and what they mean -- Strategy : "when you find a fork in the road, take it" -- Managing is getting paid for other people's home runs -- Human resources : why brains trump brawn -- How to be a leader and live to tell about it -- Marketing : "find out what they want and how they want it and give it to 'em just that way" -- Communication : "a fool may talk but a wise man speaks" -- There's many a slip 'twixt the cup and the lip : good ideas gone awry

Industrial management

Sasin Library658 K96M 2004CHECK SHELVES
Chula Business School Library658 K96M 2004CHECK SHELVES

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