Author | Kurtzman, Joel |
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Title | MBA in a box : the practical guide to the big ideas of business / Joel Kurtzman with Glenn Rifkin & Victoria Griffith |
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Imprint |
New York : Crown Business, c2004 |
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Edition |
1st ed |
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Descript |
437 p. ; 24 cm |
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CONTENT
Innovation : how breakthroughs happen -- Sustainability and the environment : a business that makes nothing but money is a poor kind of business -- Finance and accounting : "we're not in Kansas anymore" : getting real about numbers and what they mean -- Strategy : "when you find a fork in the road, take it" -- Managing is getting paid for other people's home runs -- Human resources : why brains trump brawn -- How to be a leader and live to tell about it -- Marketing : "find out what they want and how they want it and give it to 'em just that way" -- Communication : "a fool may talk but a wise man speaks" -- There's many a slip 'twixt the cup and the lip : good ideas gone awry
SUBJECT
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Industrial management
LOCATION | CALL# | STATUS |
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Sasin Library | 658 K96M 2004 |
CHECK SHELVES
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Chula Business School Library | 658 K96M 2004 |
CHECK SHELVES
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