Winning in Asia : strategies for competing in the new millennium / Peter J. Williamson
Imprint
Boston, MA : Harvard Business School Press, c2004
Descript
ix, 261 p
CONTENT
Asian competition -- Asia's business heritage -- Stepping up to the productivity challenge -- Ramping up Asian innovation -- Building Asian brands -- Creating a new breed of Asian multinationals -- Consolidating the Asian playing field -- Winning strategies for Asia's new reality
SUBJECT
Business enterprises -- East Asia
International business enterprises -- East Asia
Business enterprises -- Southeast Asia
International business enterprises -- Southeast Asia