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AuthorWilliamson, Peter J
TitleWinning in Asia : strategies for competing in the new millennium / Peter J. Williamson
Imprint Boston, MA : Harvard Business School Press, c2004
Descript ix, 261 p

CONTENT

Asian competition -- Asia's business heritage -- Stepping up to the productivity challenge -- Ramping up Asian innovation -- Building Asian brands -- Creating a new breed of Asian multinationals -- Consolidating the Asian playing field -- Winning strategies for Asia's new reality


Business enterprises -- East Asia International business enterprises -- East Asia Business enterprises -- Southeast Asia International business enterprises -- Southeast Asia Competition International Industrial management enterprises management

LOCATIONCALL#STATUS
Thailand and ASEAN Information Center (6th Floor)[TAIC] 66659CHECK SHELVES
Sasin Library658.0095 W732W 2004CHECK SHELVES

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