AuthorWilliamson, Peter J
TitleWinning in Asia : strategies for competing in the new millennium / Peter J. Williamson
Imprint Boston, MA : Harvard Business School Press, c2004
Descript ix, 261 p

CONTENT

Asian competition -- Asia's business heritage -- Stepping up to the productivity challenge -- Ramping up Asian innovation -- Building Asian brands -- Creating a new breed of Asian multinationals -- Consolidating the Asian playing field -- Winning strategies for Asia's new reality


SUBJECT

  1. Business enterprises -- East Asia
  2. International business enterprises -- East Asia
  3. Business enterprises -- Southeast Asia
  4. International business enterprises -- Southeast Asia
  5. Competition
  6. International
  7. Industrial management
  8. enterprises
  9. management

LOCATIONCALL#STATUS
Thailand and ASEAN Information Center (6th Floor)[TAIC] 66659 CHECK SHELVES
Sasin Library658.0095 W732W 2004 CHECK SHELVES