Winning in Asia : strategies for competing in the new millennium / Peter J. Williamson

Author	Williamson, Peter J
Title	Winning in Asia : strategies for competing in the new millennium / Peter J. Williamson
Imprint	Boston, MA : Harvard Business School Press, c2004
Descript	ix, 261 p

CONTENT

Asian competition -- Asia's business heritage -- Stepping up to the productivity challenge -- Ramping up Asian innovation -- Building Asian brands -- Creating a new breed of Asian multinationals -- Consolidating the Asian playing field -- Winning strategies for Asia's new reality

Business enterprises -- East Asia International business enterprises -- East Asia Business enterprises -- Southeast Asia International business enterprises -- Southeast Asia Competition International Industrial management enterprises management

LOCATION	CALL#	STATUS
Thailand and ASEAN Information Center (6th Floor)	[TAIC] 66659	CHECK SHELVES
Sasin Library	658.0095 W732W 2004	CHECK SHELVES

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