Annual Member
| Author | Bligh, Philip |
|---|---|
| Title | CRM unplugged : releasing CRM's strategic value / Philip Bligh, Douglas Turk |
| Imprint | Hoboken, N.J. : Wiley, c2004 |
| Descript | xviii, 205 p. : ill. ; 24 cm |
A new, more strategic approach to CRM -- A review of CRM failures -- Strategy first: aligning CRM with company strategy -- Customer intelligence: the science of customer insight -- Demand visibility and response -- An enterprise-wide approach to CRM -- Implementing CRM successfully -- The future of CRM
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.812 B648C 2004 | CHECK SHELVES |
Office of Academic Resources
Chulalongkorn University
254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand
Library Service 0-2218-2929, 0-2218-2927
Administrative Division 0-2218-2903
Fax. 0-2215-3617
Email 