CRM unplugged : releasing CRM's strategic value / Philip Bligh, Douglas Turk

Author	Bligh, Philip
Title	CRM unplugged : releasing CRM's strategic value / Philip Bligh, Douglas Turk
Imprint	Hoboken, N.J. : Wiley, c2004
Descript	xviii, 205 p. : ill. ; 24 cm

CONTENT

A new, more strategic approach to CRM -- A review of CRM failures -- Strategy first: aligning CRM with company strategy -- Customer intelligence: the science of customer insight -- Demand visibility and response -- An enterprise-wide approach to CRM -- Implementing CRM successfully -- The future of CRM

Customer relations -- Management Customer relations -- Management -- Data processing

LOCATION	CALL#	STATUS
Sasin Library	658.812 B648C 2004	CHECK SHELVES

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