The GEL factors : predicting success -- Finding a great customer group -- Making the easy sale -- Building a long future -- Evaluating your concept -- GEL factor analysis -- Executing a successful business concept -- The executive summary -- Overview -- Target customers and markets -- Your product and your advantage -- Marketing strategy -- Company operations and management -- Financial section -- Internet company business plan -- Retail store business plan -- Business plan checklist

1. Business planning
2. Entrepreneurship
3. New business enterprises -- Management
4. Industrial management -- Evaluation
5. Sales management
6. Customer relations
7. Success in business