Business ethics reality stunned Americans as Enron, others misled investors and employees -- Ethics and culture of serviceMaster sustain important values over time -- Sustaining business ethics requires teachable point of view -- Business ethics in skeptical times -- Peripheral issues can evolve; "Core Ethics" must be stable -- We need great leader-teachers with great skills and high ethics -- Ethics "Honor One's Self" in your business behavior -- Values the best tools to lead a large global organization -- Competence without credibility won't win in the long run -- Leadership dilemmas: Ethical challenge can make or break a CEO -- Ethics and fundamental decisions the internally directed and other-focused mindset -- Superstar entrepreneur meets today's high-bar ethics: How trilogy is a very different software company -- Ethics, virtuousness, and constant change -- The Best ethical choices come when long-term impact rules -- Students meet ethical dilemmas in their workplace challenges -- Ethical markets are essential for trust, global development -- Living beautiful values every day makes focus: HOPE special -- Corporate global citizenship: The ethical path for business

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