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AuthorWatson, James, 1936-
TitleMedia communication : an introduction to theory and process / James Watson
Imprint Houndmills : Palgrave Macmillan, c2003
Edition 2nd ed
Descript xv, 368 p. : ill. ; 24 cm


The audience for media: perspectives on use and response -- Media in society: purpose and performance -- The practice of media: pressures and constraints -- The global arena: issues of dominance and control -- Network communication: interactivity, surveillance and virtual reality -- Research as exploration and development

Mass media

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