Author | Watson, James, 1936- |
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Title | Media communication : an introduction to theory and process / James Watson |
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Imprint |
Houndmills : Palgrave Macmillan, c2003 |
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Edition |
2nd ed |
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Descript |
xv, 368 p. : ill. ; 24 cm |
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CONTENT
The audience for media: perspectives on use and response -- Media in society: purpose and performance -- The practice of media: pressures and constraints -- The global arena: issues of dominance and control -- Network communication: interactivity, surveillance and virtual reality -- Research as exploration and development
SUBJECT
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Mass media
LOCATION | CALL# | STATUS |
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Central Library : Stack (Contact Staff) | 302.23 W339M |
CHECK SHELVES
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