Introduction to multivariate statistical analysis -- Some basic concepts and definitions -- Basic regression analysis: linear -- Basic regression analysis: nonlinear -- Multiple regression analysis -- Logistic regression -- Discriminant analysis and canonical analysis -- Conjoint analysis: full-profile and pairwise trade-offs -- Conjoint analysis : choice models -- Interaction detection methods : AID and CHAID -- Factor analysis -- Cluster analysis : hierarchical clustering -- Cluster analysis : partition clustering -- Correspondence analysis -- Structural equation models -- Multidimensional scaling of similarities data -- Squeezing more useful information out of expensive consumer surveys

1. Marketing -- Statistical methods
2. Marketing -- Data processing
3. Multivariate analysis
4. Marketing -- Management