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AuthorMyers, James H
TitleManagerial applications of multivariate analysis in marketing / James H. Myers and Gary M. Mullet
Imprint Chicago, Ill. : American Marketing Association, 2003
Descript xix, 395 p


Introduction to multivariate statistical analysis -- Some basic concepts and definitions -- Basic regression analysis: linear -- Basic regression analysis: nonlinear -- Multiple regression analysis -- Logistic regression -- Discriminant analysis and canonical analysis -- Conjoint analysis: full-profile and pairwise trade-offs -- Conjoint analysis : choice models -- Interaction detection methods : AID and CHAID -- Factor analysis -- Cluster analysis : hierarchical clustering -- Cluster analysis : partition clustering -- Correspondence analysis -- Structural equation models -- Multidimensional scaling of similarities data -- Squeezing more useful information out of expensive consumer surveys

Marketing -- Statistical methods Marketing -- Data processing Multivariate analysis Marketing -- Management

Sasin Library658.8001 M996M 2003CHECK SHELVES

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