Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorMyers, James H
TitleManagerial applications of multivariate analysis in marketing / James H. Myers and Gary M. Mullet
Imprint Chicago, Ill. : American Marketing Association, 2003
Descript xix, 395 p

CONTENT

Introduction to multivariate statistical analysis -- Some basic concepts and definitions -- Basic regression analysis: linear -- Basic regression analysis: nonlinear -- Multiple regression analysis -- Logistic regression -- Discriminant analysis and canonical analysis -- Conjoint analysis: full-profile and pairwise trade-offs -- Conjoint analysis : choice models -- Interaction detection methods : AID and CHAID -- Factor analysis -- Cluster analysis : hierarchical clustering -- Cluster analysis : partition clustering -- Correspondence analysis -- Structural equation models -- Multidimensional scaling of similarities data -- Squeezing more useful information out of expensive consumer surveys


Marketing -- Statistical methods Marketing -- Data processing Multivariate analysis Marketing -- Management

LOCATIONCALL#STATUS
Sasin Library658.8001 M996M 2003CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram