Brand portfolio strategy -- The brand relationship spectrum -- Inputs to brand portfolio decisions -- Brand relevance -- Energizing and differentiating the brand -- Accessing strategic assets : brand alliances -- Leveraging the brand into new product-markets -- Participating in upscale and value markets -- Leveraging the corporate brand -- Toward focus and clarity -- Brand portfolio strategy - 29 takeaways

1. Brand name products -- Planning
2. Brand name products -- Marketing
3. Brand name products -- Management
4. Brand name products -- Valuation -- Management