Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorHougaard, Soren
TitleStrategic relationship marketing / Soren Hougaard, Mogens Bjerre
Imprint New York : Springer, c2003
Descript 371 p. : ill. ; 26 cm

CONTENT

Understanding buyer-seller relationships -- A systematic approach to buyer-seller relationships -- Discovering the economics of customer relationships -- Customer loyalty and the effect on business economics -- Understanding the driving forces of customer relationships -- Supplier relationship levels - consequences and contents -- Relationships in different environments -- The individualised approach to relationships -- Generic relationship marketing strategies -- Risks and benefits of relationships -- Cases


Relationship marketing Customer relations Strategic planning

LOCATIONCALL#STATUS
Sasin Library658.812 H838S 2003CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram