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AuthorHougaard, Soren
TitleStrategic relationship marketing / Soren Hougaard, Mogens Bjerre
Imprint New York : Springer, c2003
Descript 371 p. : ill. ; 26 cm


Understanding buyer-seller relationships -- A systematic approach to buyer-seller relationships -- Discovering the economics of customer relationships -- Customer loyalty and the effect on business economics -- Understanding the driving forces of customer relationships -- Supplier relationship levels - consequences and contents -- Relationships in different environments -- The individualised approach to relationships -- Generic relationship marketing strategies -- Risks and benefits of relationships -- Cases

Relationship marketing Customer relations Strategic planning

Sasin Library658.812 H838S 2003CHECK SHELVES

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