AuthorHougaard, Soren
TitleStrategic relationship marketing / Soren Hougaard, Mogens Bjerre
Imprint New York : Springer, c2003
Descript 371 p. : ill. ; 26 cm

CONTENT

Understanding buyer-seller relationships -- A systematic approach to buyer-seller relationships -- Discovering the economics of customer relationships -- Customer loyalty and the effect on business economics -- Understanding the driving forces of customer relationships -- Supplier relationship levels - consequences and contents -- Relationships in different environments -- The individualised approach to relationships -- Generic relationship marketing strategies -- Risks and benefits of relationships -- Cases


SUBJECT

  1. Relationship marketing
  2. Customer relations
  3. Strategic planning

LOCATIONCALL#STATUS
Sasin Library658.812 H838S 2003 CHECK SHELVES