Business solutions on demand : transform the business to deliver real customer value / Mark Cerasale, Merlin Stone
Imprint
London ; Sterling, VA : Kogan Page, 2004
Edition
1st ed
Descript
xviii, 278 p. : ill. ; 24 cm
CONTENT
Business strategy and transformation -- Transformation in food retailing -- The low-cost business model -- The solutions business model -- Transformation in the information technology industry -- Industries transforming -- Business innovation -- The business innovator -- Solution creation and delivery -- The customer relationship manager -- Solution marketing -- The industry marketing manager -- Knowledge management -- The knowledge manager -- Business design -- Change management