Author | Bryman, Alan |
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Title | Business research methods / Alan Bryman, Emma Bell |
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Imprint |
Oxford : Oxford University Press, 2003 |
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Descript |
xv, 608 p. : ill. ; 25 cm |
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CONTENT
Business research strategies -- Research designs -- The nature of quantitative research -- Structured interviewing -- Structured observation -- Content analysis -- Using SPSS for Windows -- The nature of qualitative research -- Language in qualitative research -- Computer-assisted qualitative data analysis using NVivo -- Combining quantitative and qualitative research -- Writing up business research -- Ethics in business research
SUBJECT
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Business -- Research -- Methodology
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 658.0072 B916B |
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Chula Business School Library | 658.0072 B916B 2003 |
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Economics Library | HD30.4 B39 |
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