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AuthorBryman, Alan
TitleBusiness research methods / Alan Bryman, Emma Bell
Imprint Oxford : Oxford University Press, 2003
Descript xv, 608 p. : ill. ; 25 cm

CONTENT

Business research strategies -- Research designs -- The nature of quantitative research -- Structured interviewing -- Structured observation -- Content analysis -- Using SPSS for Windows -- The nature of qualitative research -- Language in qualitative research -- Computer-assisted qualitative data analysis using NVivo -- Combining quantitative and qualitative research -- Writing up business research -- Ethics in business research


Business -- Research -- Methodology

LOCATIONCALL#STATUS
Central Library (4th Floor)658.0072 B916BCHECK SHELVES
Chula Business School Library658.0072 B916B 2003CHECK SHELVES
Economics LibraryHD30.4 B39CHECK SHELVES

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