| Author | Bryman, Alan |
|---|---|
| Title | Business research methods / Alan Bryman, Emma Bell |
| Imprint | Oxford : Oxford University Press, 2003 |
| Descript | xv, 608 p. : ill. ; 25 cm |
Business research strategies -- Research designs -- The nature of quantitative research -- Structured interviewing -- Structured observation -- Content analysis -- Using SPSS for Windows -- The nature of qualitative research -- Language in qualitative research -- Computer-assisted qualitative data analysis using NVivo -- Combining quantitative and qualitative research -- Writing up business research -- Ethics in business research
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.0072 B916B | CHECK SHELVES |
| Chula Business School Library | 658.0072 B916B 2003 | CHECK SHELVES |
| Economics Library | HD30.4 B39 | CHECK SHELVES |
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