Why media are important -- Learning the language of media -- The media and their characteristics -- How marketing objectives impact media planning -- Defining the target audience -- Geography's role in planning -- Seasonality and timing -- Creative implications -- Competitive analysis -- Setting media communication goals -- Evaluating a media plan -- Matching media to the total brand plan -- Developing test plans -- What to look for in media execution

1. Advertising Media Planning
2. Brand Name Products
3. Marketing