Inclusive branding : roots and reasons -- Vision into reality -- Pressing issues, inclusive solutions -- In real life -- The best or nothing ; Mercedes-Benz -- A bright brand future : orange -- Changing preconceptions :BUPA -- A team approach : manchester united -- A brand without limits : virgin -- A professional image : CMS -- Continuity through change : miele -- Rejuvenating a proud brand : dunlop sport

1. Brand Name Products