Annual Member
| Author | Schmidt, Klaus |
|---|---|
| Title | Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow |
| Imprint | Hampshire : Palgrave Macmillan, 2002 |
| Edition | 1st ed |
| Descript | xiii, 210 p. : ill.; 24 cm |
Inclusive branding : roots and reasons -- Vision into reality -- Pressing issues, inclusive solutions -- In real life -- The best or nothing ; Mercedes-Benz -- A bright brand future : orange -- Changing preconceptions :BUPA -- A team approach : manchester united -- A brand without limits : virgin -- A professional image : CMS -- Continuity through change : miele -- Rejuvenating a proud brand : dunlop sport
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 658.827 S352I 2002 | CHECK SHELVES |
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