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AuthorSchmidt, Klaus
TitleInclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow
Imprint Hampshire : Palgrave Macmillan, 2002
Edition 1st ed
Descript xiii, 210 p. : ill.; 24 cm

CONTENT

Inclusive branding : roots and reasons -- Vision into reality -- Pressing issues, inclusive solutions -- In real life -- The best or nothing ; Mercedes-Benz -- A bright brand future : orange -- Changing preconceptions :BUPA -- A team approach : manchester united -- A brand without limits : virgin -- A professional image : CMS -- Continuity through change : miele -- Rejuvenating a proud brand : dunlop sport


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LOCATIONCALL#STATUS
Communication Arts Library658.827 S352I 2002CHECK SHELVES

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