Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow

Author	Schmidt, Klaus
Title	Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow
Imprint	Hampshire : Palgrave Macmillan, 2002
Edition	1st ed
Descript	xiii, 210 p. : ill.; 24 cm

CONTENT

Inclusive branding : roots and reasons -- Vision into reality -- Pressing issues, inclusive solutions -- In real life -- The best or nothing ; Mercedes-Benz -- A bright brand future : orange -- Changing preconceptions :BUPA -- A team approach : manchester united -- A brand without limits : virgin -- A professional image : CMS -- Continuity through change : miele -- Rejuvenating a proud brand : dunlop sport

Brand Name Products

LOCATION	CALL#	STATUS
Communication Arts Library	658.827 S352I 2002	CHECK SHELVES

Chulalinet's Book Delivery Request