To record the concepts of chaos theory. And to Determine a method of corporate identity design using the chaos theory. Research tools include qualitative research coducted though interviews with experts in chaos theory to meet the first listed objectives. A total of 70 corporate logos were then selected and quantitative research was conducted by using to develop a questionnaire which was given to experts in corporate identity design to learn the frequency of the implementation of the chaos theory to answer the research's second objective. Results for objective 1 found that there were six elements, or factors, of chaos theory, (1) instability, (2) elements that were 100% different and have different images, (3) fratal geometry, (4) different special presentation of element that are not centered, (5) difficulties in estimation of next occurrence and (6) long-term, not short-term, results with both positive and negative reactions. Results for objective 2 include (1) corporate identity maintains a type face while changing the image has 35 points, (2) design maintains composition while changing image has 29 points, (3) design maintains technique while changing image has 22 points, (4) maintains typeface while changing colors has 22 points, (5) design maintains composition while changing colors has 19 points (6) design maintains technique while changing compostion has 12 points. Thus coporate identity design based on chaos theory has at the most levels the must be considered.
