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TitleAsian dimensions of services marketing / Esther P.Y. Tang, Ricky Y.K. Chan and Susan H.C. Tai, editors
Imprint New York : International Business, c2001
Edition 1st ed
Descript xviii, 117 p. : ill. ; 22 cm

CONTENT

Switching costs as a moderator of service satisfaction processes in Thailand / Paul G. Patterson, Rujirutana Mandhachitara "A." and Tasman Smith -- Perceptions of factors driving success for multinational professional services firms in Korea / Mary Anne Raymond and John D. Mittelstaedt -- Reference group influence and perceived risk in services among working women in Singapore: a replication and extension / Subhash C. Mehta, Ashok K. Lalwani and Lisa Ping -- Emotional influences of environmental cues on Chinese consumers in a leisure service setting / Esther P.Y. Tang, Ricky Y.K. Chan and Susan H.C. Tai -- Consumer processing of international advertising: the roles of country of origin and consumer ethnocentrism / Byeong-Joon Moon and Subhash C. Jain


Service industries -- Asia -- Marketing Consumers -- Asia -- Attitudes

LOCATIONCALL#STATUS
Chula Business School Library381.45 A832 2001CHECK SHELVES

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