Doing business in China / Tim Ambler and Morgen Witzel
Imprint
London : RoutledgeCurzon, c2004
Edition
2nd ed
Descript
xi, 274 p. ; 22 cm
CONTENT
Through a glass darkly: China from a Western perspective -- Creating harmony: alternative venture formats in the PRC -- The marketing mix -- Rightness and correct form: the yi and li of relationships in China -- Doing business with the sojourners: the overseas Chinese communities -- Western and Chinese commercial thinking