AuthorAmbler, Tim
TitleDoing business in China / Tim Ambler and Morgen Witzel
Imprint London : RoutledgeCurzon, c2004
Edition 2nd ed
Descript xi, 274 p. ; 22 cm

CONTENT

Through a glass darkly: China from a Western perspective -- Creating harmony: alternative venture formats in the PRC -- The marketing mix -- Rightness and correct form: the yi and li of relationships in China -- Doing business with the sojourners: the overseas Chinese communities -- Western and Chinese commercial thinking


SUBJECT

  1. China -- Economic conditions -- 2000-
  2. China -- Economic policy -- 2000-
  3. Investments
  4. Foreign -- China
  5. International business enterprises -- China

LOCATIONCALL#STATUS
Central Library (5th Floor)330.951 A491D CHECK SHELVES