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AuthorSegil, Larraine
TitleMeasuring the value of partnering : how to use metrics to plan, develop, and implement successful alliances / Larraine Segil
Imprint New York : AMACOM, c2004
Descript xvii, 279 p

CONTENT

The alliance development stage categories of metrics -- The alliance implementation stage -- The lifecycle stages of alliances -- The five stakeholders of alliances -- Avnet, the premier alliance company -- Women owned businesses and the government -- IBM and alliances -- The HP/Compaq merger and integration -- Staples and Valley Crest -- Hotels and Hyundai -- Starbucks -- Computer gaming and alliance metrics -- Summary


Strategic alliances (Business) -- Evaluation Management science -- Mathematical models Management science -- Computer simulation Strategic alliances (Business) -- Case studies International business enterprises -- Management -- Case studies

LOCATIONCALL#STATUS
Sasin Library658.044 S454M 2004CHECK SHELVES

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