Measuring the value of partnering : how to use metrics to plan, develop, and implement successful alliances / Larraine Segil
Imprint
New York : AMACOM, c2004
Descript
xvii, 279 p
CONTENT
The alliance development stage categories of metrics -- The alliance implementation stage -- The lifecycle stages of alliances -- The five stakeholders of alliances -- Avnet, the premier alliance company -- Women owned businesses and the government -- IBM and alliances -- The HP/Compaq merger and integration -- Staples and Valley Crest -- Hotels and Hyundai -- Starbucks -- Computer gaming and alliance metrics -- Summary
SUBJECT
Strategic alliances (Business) -- Evaluation
Management science -- Mathematical models
Management science -- Computer simulation
Strategic alliances (Business) -- Case studies
International business enterprises -- Management -- Case studies