Author | Segil, Larraine |
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Title | Measuring the value of partnering : how to use metrics to plan, develop, and implement successful alliances / Larraine Segil |
Imprint | New York : AMACOM, c2004 |
Descript | xvii, 279 p |
The alliance development stage categories of metrics -- The alliance implementation stage -- The lifecycle stages of alliances -- The five stakeholders of alliances -- Avnet, the premier alliance company -- Women owned businesses and the government -- IBM and alliances -- The HP/Compaq merger and integration -- Staples and Valley Crest -- Hotels and Hyundai -- Starbucks -- Computer gaming and alliance metrics -- Summary
LOCATION | CALL# | STATUS |
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Sasin Library | 658.044 S454M 2004 | CHECK SHELVES |
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