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AuthorPrahalad, C. K
TitleThe future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy
Imprint Boston, Mass. : Harvard Business School Pub., c2004
Descript xiii, 257 p. : ill. ; 25 cm.

CONTENT

The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future


Competition Customer relations Customer services Strategic planning Economic value added Success in business

LOCATIONCALL#STATUS
Sasin Library658.4 P899F 2004CHECK SHELVES
Central Library (4th Floor)658.4 P899FCHECK SHELVES

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