The future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy

Author	Prahalad, C. K
Title	The future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy
Imprint	Boston, Mass. : Harvard Business School Pub., c2004
Descript	xiii, 257 p. : ill. ; 25 cm.

CONTENT

The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future

SUBJECT

Competition
Customer relations
Customer services
Strategic planning
Economic value added
Success in business

LOCATION	CALL#	STATUS
Sasin Library	658.4 P899F 2004	CHECK SHELVES
Central Library (4th Floor)	658.4 P899F	CHECK SHELVES

Office of Academic Resources
Chulalongkorn University

254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand

Library Service 0-2218-2929, 0-2218-2927

Administrative Division 0-2218-2903

Fax. 0-2215-3617

Complaint / Suggestions

Staff Only