Author | Prahalad, C. K |
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Title | The future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy |
Imprint | Boston, Mass. : Harvard Business School Pub., c2004 |
Descript | xiii, 257 p. : ill. ; 25 cm. |
The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future
LOCATION | CALL# | STATUS |
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Sasin Library | 658.4 P899F 2004 | CHECK SHELVES |
Central Library (4th Floor) | 658.4 P899F | CHECK SHELVES |
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