Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorPrahalad, C. K
TitleThe future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy
Imprint Boston, Mass. : Harvard Business School Pub., c2004
Descript xiii, 257 p. : ill. ; 25 cm.


The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future

Competition Customer relations Customer services Strategic planning Economic value added Success in business

Sasin Library658.4 P899F 2004CHECK SHELVES
Central Library (4th Floor)658.4 P899FCHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram