Broadcasting, cable, the internet, and beyond : an introduction to modern electronic media / Joseph R. Dominick, Fritz Messere and Barry L. Sherman
Imprint
Boston : McGraw Hill, c2004
Edition
5th ed
Descript
xvii, 335 p. : ill. ; 27 cm
CONTENT
Foundations: History of broadcast media -- History of cable, home video, and the internet -- Audio and video technology -- How it is: Radio today -- Broadcast and cable TV today -- The internet and new media today -- How it's done: The business of broadcasting and cable -- Radio programming -- TV programming -- How it's controlled: Rules and regulations -- Self-regulation and ethics -- What it does: Ratings and audience feedback -- Effects -- The international scene