Broadcasting, cable, the internet, and beyond : an introduction to modern electronic media / Joseph R. Dominick, Fritz Messere and Barry L. Sherman

Author	Dominick, Joseph R.
Title	Broadcasting, cable, the internet, and beyond : an introduction to modern electronic media / Joseph R. Dominick, Fritz Messere and Barry L. Sherman
Imprint	Boston : McGraw Hill, c2004
Edition	5th ed
Descript	xvii, 335 p. : ill. ; 27 cm

CONTENT

Foundations: History of broadcast media -- History of cable, home video, and the internet -- Audio and video technology -- How it is: Radio today -- Broadcast and cable TV today -- The internet and new media today -- How it's done: The business of broadcasting and cable -- Radio programming -- TV programming -- How it's controlled: Rules and regulations -- Self-regulation and ethics -- What it does: Ratings and audience feedback -- Effects -- The international scene

SUBJECT

Broadcasting -- United States
Cable television -- United States
Internet -- United States
Telecommunication -- United States

LOCATION	CALL#	STATUS
Communication Arts Library	384.54 D671B 2004	CHECK SHELVES
Central Library (5th Floor)	384.0973 D671B	CHECK SHELVES