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AuthorDominick, Joseph R.
TitleBroadcasting, cable, the internet, and beyond : an introduction to modern electronic media / Joseph R. Dominick, Fritz Messere and Barry L. Sherman
Imprint Boston : McGraw Hill, c2004
Edition 5th ed
Descript xvii, 335 p. : ill. ; 27 cm


Foundations: History of broadcast media -- History of cable, home video, and the internet -- Audio and video technology -- How it is: Radio today -- Broadcast and cable TV today -- The internet and new media today -- How it's done: The business of broadcasting and cable -- Radio programming -- TV programming -- How it's controlled: Rules and regulations -- Self-regulation and ethics -- What it does: Ratings and audience feedback -- Effects -- The international scene

Broadcasting -- United States Cable television -- United States Internet -- United States Telecommunication -- United States

Communication Arts Library384.54 D671B 2004CHECK SHELVES
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