Author | Dominick, Joseph R. |
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Title | Broadcasting, cable, the internet, and beyond : an introduction to modern electronic media / Joseph R. Dominick, Fritz Messere and Barry L. Sherman |
Imprint | Boston : McGraw Hill, c2004 |
Edition | 5th ed |
Descript | xvii, 335 p. : ill. ; 27 cm |
Foundations: History of broadcast media -- History of cable, home video, and the internet -- Audio and video technology -- How it is: Radio today -- Broadcast and cable TV today -- The internet and new media today -- How it's done: The business of broadcasting and cable -- Radio programming -- TV programming -- How it's controlled: Rules and regulations -- Self-regulation and ethics -- What it does: Ratings and audience feedback -- Effects -- The international scene
LOCATION | CALL# | STATUS |
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Communication Arts Library | 384.54 D671B 2004 | CHECK SHELVES |
Central Library (5th Floor) | 384.0973 D671B | CHECK SHELVES |
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