Part 1: Theoretical framework and economic overivew -- Analyzing American firms' market and nonmarket strategies in Asia -- U.S. foreign direct investment in Asia -- Part 2: Case studies -- American presence in accountancy services in Japan -- Finding the right chemistry: the U.S. chemical industry in Asia -- The American automobile industry in Asia -- American telecommunications in Japan -- American software in Asia : enterprise software in Japan and beyond -- Market and nonmarket strategies of the U.S. electronics industry -- Lessons from American firms' strategies in Asia

1. Export marketing -- United States -- Management
2. Export marketing -- Asia -- Management
3. Strategic planning -- United States
4. Strategic planning -- Asia
5. Corporations
6. American -- Asia -- Case studies
7. Investments
8. American -- Asia -- Case studies
9. United States -- Foreign economic relations -- Asia
10. Asia -- Foreign economic relations -- United States