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TitleWinning in Asia, U.S. style : market and nonmarket strategies for success / edited by Vinod K. Aggarwal
Imprint New York : Palgrave Macmillan, 2003
Descript xiii, 279 p. ; 22 cm


Part 1: Theoretical framework and economic overivew -- Analyzing American firms' market and nonmarket strategies in Asia -- U.S. foreign direct investment in Asia -- Part 2: Case studies -- American presence in accountancy services in Japan -- Finding the right chemistry: the U.S. chemical industry in Asia -- The American automobile industry in Asia -- American telecommunications in Japan -- American software in Asia : enterprise software in Japan and beyond -- Market and nonmarket strategies of the U.S. electronics industry -- Lessons from American firms' strategies in Asia

Export marketing -- United States -- Management Export marketing -- Asia -- Management Strategic planning -- United States Strategic planning -- Asia Corporations American -- Asia -- Case studies Investments American -- Asia -- Case studies United States -- Foreign economic relations -- Asia Asia -- Foreign economic relations -- United States

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