Title | Winning in Asia, U.S. style : market and nonmarket strategies for success / edited by Vinod K. Aggarwal |
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Imprint | New York : Palgrave Macmillan, 2003 |
Descript | xiii, 279 p. ; 22 cm |
Part 1: Theoretical framework and economic overivew -- Analyzing American firms' market and nonmarket strategies in Asia -- U.S. foreign direct investment in Asia -- Part 2: Case studies -- American presence in accountancy services in Japan -- Finding the right chemistry: the U.S. chemical industry in Asia -- The American automobile industry in Asia -- American telecommunications in Japan -- American software in Asia : enterprise software in Japan and beyond -- Market and nonmarket strategies of the U.S. electronics industry -- Lessons from American firms' strategies in Asia
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 658.848 W776 | CHECK SHELVES |
Sasin Library | 658.848 W776 2003 | CHECK SHELVES |
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