Annual Member
| Author | Baran, Stanley J |
|---|---|
| Title | Introduction to mass communication media literacy and culture / Stanley J. Baran |
| Imprint | Boston : McGraw Hill, 2004 |
| Edition | 3rd ed |
| Descript | xxxvi, 529 p. : ill. ; 25 cm + 2 computer laser optical discs (4 3/4 in.) |
Laying the groundwork: Mass communication, culture and mass media -- Media literacy and culture -- Media, media industries, and media audiences: Books -- Newspapers -- Magazines -- Film -- Radio and sound recording -- Television -- Cable and other multichannel services -- The internet and the world wide web: changing the paradigm -- Supporting industries: Public relations -- Advertising -- Mass-mediated culture in the information age: Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 302.23 B225I 2004 | CHECK SHELVES |
| Central Library (5th Floor) | 302.23 B225I | CHECK SHELVES |
| Central Library : Audio-Visual Collection Stack (Contact Staff) | 302.23 B225I | LIB USE ONLY |
| Central Library : Audio-Visual Collection Stack (Contact Staff) | 302.23 B225I | LIB USE ONLY |
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