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AuthorBaran, Stanley J
TitleIntroduction to mass communication media literacy and culture / Stanley J. Baran
Imprint Boston : McGraw Hill, 2004
Edition 3rd ed
Descript xxxvi, 529 p. : ill. ; 25 cm + 2 computer laser optical discs (4 3/4 in.)


Laying the groundwork: Mass communication, culture and mass media -- Media literacy and culture -- Media, media industries, and media audiences: Books -- Newspapers -- Magazines -- Film -- Radio and sound recording -- Television -- Cable and other multichannel services -- The internet and the world wide web: changing the paradigm -- Supporting industries: Public relations -- Advertising -- Mass-mediated culture in the information age: Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media

Mass Media Mass Media and Culture Media literacy

Communication Arts Library302.23 B225I 2004CHECK SHELVES
Central Library (5th Floor)302.23 B225ICHECK SHELVES
Central Library : Audio-Visual Collection (3rd Floor)302.23 B225ILIB USE ONLY
Central Library : Audio-Visual Collection (3rd Floor)302.23 B225ILIB USE ONLY

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