Sport as entertainment: the role of mass communications -- The dream team, communicative dirt, and marketing synery: USA basketball and cross-merchandising in television commercials -- Critical readings: sport, culture and the media -- Sports page: a case study in the manufacture of sports news for the daily press -- Nike's communication with black audiences: a sociological analysis of advertising effectiveness via symbolic interactionism -- The basic content: 'ideally beautiful and sexy women for men' -- 'I want to be the minority': the politics of youthful white masculinities in sport and popular culture in 1990s America -- Representations of football in baseball literature: the lyric fenway, the prosody of the dodgers, and are you ready for some football? -- Convergence: sport on the information superhighway -- Internet coverage of university softball and baseball web sites: the inequity continues

1. Mass media and sports -- Social aspects
2. Sports -- Anthropological aspects