How to succeed as a lifestyle entrepreneur : running a business without letting it run your life / Gary Schine
Imprint
Chicago : Dearborn Trade, c2003
Descript
xii, 275 p. : ill. ; 23 cm
CONTENT
A different sort of entrepreneur -- What is a business? (basic elements) -- On becoming a lifestyle entrepreneur -- Great idea, but will it fly? (up-front research) -- Marketing -- Financing your venture -- Legal structure -- The business plan -- Managing money -- Setting priorities and managing time -- The new enablers of lifestyle business -- Special issues of home business -- Negotiating and protecting yourself -- Health insurance -- Common mistakes, myths, and misconceptions of lifestyle entrepreneurs