Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorFerrell, O. C
TitleMarketing strategy / O. C. Ferrell, Michael D. Hartline, George H. Lucas
Imprint Australia : South-Western, 2002
Edition 2nd ed
Descript xxvi, 469 p

CONTENT

Strategic marketing planning -- Situation and environmental analysis -- SWOT analysis : a framework for developing marketing strategy -- Market segmentation, target marketing, and positioning -- Developing customer relationships through quality, value, and satisfaction -- Product strategy -- Developing a pricing strategy -- Distribution and supply chain management -- Integrated marketing communications -- Marketing implementation and control


Marketing -- Management Marketing -- Management -- Case studies

LOCATIONCALL#STATUS
Chula Business School Library658.8 F383M 2002CHECK SHELVES
Communication Arts Library658.8 F383M 2002CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram