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AuthorPlog, Stanley C.
TitleLeisure travel : a marketing handbook / Stanley C. Plog
Imprint Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Descript x, 258 p. ; 24 cm


A personal view of the travel industry -- The psychographics of travel segments -- The demographics of travel -- Why destinations decline in popularity and nobody ever does anything about it -- Some overlooked elements of good promotional strategies -- Using psychographics for effective marketing -- Repositioning destinations for maximum growth -- A delicate balance for the future of travel -- Leisure travel-now more important than ever -- Ensuring a future for leisure travel

Travel -- Marketing Travelers -- Psychology Travel -- Psychological aspects

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