A personal view of the travel industry -- The psychographics of travel segments -- The demographics of travel -- Why destinations decline in popularity and nobody ever does anything about it -- Some overlooked elements of good promotional strategies -- Using psychographics for effective marketing -- Repositioning destinations for maximum growth -- A delicate balance for the future of travel -- Leisure travel-now more important than ever -- Ensuring a future for leisure travel

1. Travel -- Marketing
2. Travelers -- Psychology
3. Travel -- Psychological aspects