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AuthorChristensen, Clayton M
TitleThe innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E. Raynor
Imprint Boston, Mass. : Harvard Business School Press, c2003
Descript x, 304 p. : ill. ; 24 cm.

CONTENT

How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money -- The role of senior executives in leading new growth


Creative ability in business Industrial management Customer services Success in business

LOCATIONCALL#STATUS
Sasin Library658.4063 C554I 2003CHECK SHELVES
Chula Business School Library658.4063 C554I 2003CHECK SHELVES
Central Library (4th Floor)658.4063 C554ICHECK SHELVES

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