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AuthorChristensen, Clayton M
TitleThe innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E. Raynor
Imprint Boston, Mass. : Harvard Business School Press, c2003
Descript x, 304 p. : ill. ; 24 cm.


How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money -- The role of senior executives in leading new growth

Creative ability in business Industrial management Customer services Success in business

Sasin Library658.4063 C554I 2003CHECK SHELVES
Chula Business School Library658.4063 C554I 2003CHECK SHELVES
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