The innovator's solution : creating and sustaining successful growth / Clayton M. Christensen, Michael E. Raynor
Imprint
Boston, Mass. : Harvard Business School Press, c2003
Descript
x, 304 p. : ill. ; 24 cm.
CONTENT
How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money -- The role of senior executives in leading new growth