การศึกษาการเปิดรับสารสนเทศเพื่อการศึกษาจากสื่อมวลชนไทย / เฉลิมพร อุ่นแก้ว = A study of mass media exposure for educational information in Thailand / Chalermporn Oungal
The objectives of the research was to study the educational information exposure of mass media in Thailand. The mass media in this study included television, radio, and newspaper. Data were collected by questionnaire survey of university students, public library users and The mass media specialists interview, The results of the study are; 1. The exposure of mass media on educational information in Thailand was found to be lower level. Only 10-30 percent of the receivers were similarly exposed to the educational information from every television channels. It was also found that the edutainment programs were more popular than in-depth analysis, condemnatory and direct educational programs. 2. Problems and obstacles on educational information exposure was that there were not enough educational programs and most of them were not in accord with the customer’s need. The structure of Thai broadcasting system was not support of the educational information exposure. While radio broadcasting transmission quality was not clear enough. Thai newspapers with more educational information are less popular with only 0.5-3 percent of exposure among respondents and also for general readership.
