การสร้างมาตรฐานสถานีโทรทัศน์และรายการโทรทัศน์ในประเทศไทย / ชัยพร ตั้งพูลสินธนา = Standard development of television station and television programmes in Thailand / Chaiyaporn Tangpoonsinthana
The objectives of this research are to create the standards, indicators and criteria for evaluating the performance of television stations and production houses responsible for producing news programs, television drama and game shows. This study is a combination of qualitative and quantitative research methods, using the systems theory relating to structural functionalism as conceptual framework. The criteria, indicators, and evaluation methods are developed from in-depth interviews with a total of 103 professionals working in various television stations and production houses. The researcher then tests the acceptance of the developed standards with 57 professionals, in addition to implementing them with one television station and applicable production houses. At the completion of the study, the researcher obtains a total of 84 standard items and 375 indicators, including the criteria for assessing the overall operational performance. It should be noted, however, that the television station and production houses being evaluated must score no less than 500 points เท order to pass the developed standard test.
