m-business : the strategic implications of wireless technologies / Stuart J. Barnes

Author	Barnes, Stuart J
Title	m-business : the strategic implications of wireless technologies / Stuart J. Barnes
Imprint	Amsterdam : Elsevier, c2003
Descript	vii, 252 p. : ill. ; 24 cm

CONTENT

The Mobile commerce value chain in consumer markets -- Wireless applications in the firm's value chain -- Experiences with Japan's iMode service -- The Wireless application protocol as a platform for mobile services -- Under the skin: short-range embedded wireless technology -- Location positioning technologies and services -- Enterprise mobility: concept and cases -- Wireless digital advertising -- Banking on wireless devices -- Assessing the quality of WAP news sites - the webQual/m approach

Wireless communication systems Strategic planning Electronic commerce

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