Annual Member
| Author | Barnes, Stuart J |
|---|---|
| Title | m-business : the strategic implications of wireless technologies / Stuart J. Barnes |
| Imprint | Amsterdam : Elsevier, c2003 |
| Descript | vii, 252 p. : ill. ; 24 cm |
The Mobile commerce value chain in consumer markets -- Wireless applications in the firm's value chain -- Experiences with Japan's iMode service -- The Wireless application protocol as a platform for mobile services -- Under the skin: short-range embedded wireless technology -- Location positioning technologies and services -- Enterprise mobility: concept and cases -- Wireless digital advertising -- Banking on wireless devices -- Assessing the quality of WAP news sites - the webQual/m approach
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.0546 B261M | CHECK SHELVES |
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