What is an alliance? -- Great idea, but how do I get get started? -- 3G wireless networks: the future is now... or it it? -- Telecom providers and 3G wireless device manufacturers: a $1 trillion investment, yet where's the value? -- Mission impossible? From intense competitor to alliance partner! -- Transportation: win-win must mean profit profit -- Health care: alliances and a healthy supply chain -- Software companies and consulting firms: alliances viewed from both sides -- Know when to hold, and know when to fold -- Critical success factors in establishing alliances -- The alliance hall of fame

1. Strategic alliances (Business)