Author | Ghauri, Pervez N., 1948- |
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Title | Research methods in business studies : a practical guide / Pervez, Ghauri, Kjell Gronhaug |
Imprint | Harlow : Financial Times/Prentice Hall, c2002 |
Edition | 2nd ed |
Descript | xv, 212 p. : ill. ; 23 cm |
Challenges and ambiguities of business research: Research in business studies -- Research process: Research problems ; Research design ; Measurements: Levels (scales) of measurement ; Validity and reliability in measurements ; Data sources: Secondary data ; Primary data ; Data collection: Qualitative versus quantitative methods ; Observations ; Communication ; Surveys ; Interviews ; Focus groups ; Sampling in empirical research ; Preparation and analysis of data: Cross-tabulation -- Implementation: Conducting data analysis: Examining differences ; Relationship (convariation) between variables ; Explaining and predicting relationships between variables ; Data reduction, structure and dimensions ; Additional methods -- Designing and conducting case studies -- Writing the final report: Guidelines ; Structure of the report ; Oral presentation ; Writing for publication
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 658 G411R 2002 | CHECK SHELVES |
Chula Business School Library | 658 G411R 2002 | CHECK SHELVES |
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