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AuthorGhauri, Pervez N., 1948-
TitleResearch methods in business studies : a practical guide / Pervez, Ghauri, Kjell Gronhaug
Imprint Harlow : Financial Times/Prentice Hall, c2002
Edition 2nd ed
Descript xv, 212 p. : ill. ; 23 cm

CONTENT

Challenges and ambiguities of business research: Research in business studies -- Research process: Research problems ; Research design ; Measurements: Levels (scales) of measurement ; Validity and reliability in measurements ; Data sources: Secondary data ; Primary data ; Data collection: Qualitative versus quantitative methods ; Observations ; Communication ; Surveys ; Interviews ; Focus groups ; Sampling in empirical research ; Preparation and analysis of data: Cross-tabulation -- Implementation: Conducting data analysis: Examining differences ; Relationship (convariation) between variables ; Explaining and predicting relationships between variables ; Data reduction, structure and dimensions ; Additional methods -- Designing and conducting case studies -- Writing the final report: Guidelines ; Structure of the report ; Oral presentation ; Writing for publication


Management -- Research Business -- Research

LOCATIONCALL#STATUS
Central Library (4th Floor)658 G411R 2002CHECK SHELVES
Chula Business School Library658 G411R 2002CHECK SHELVES

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