Cost, value, and price -- Accounting for value, not cost: financial reporting at the crossroads -- Investing for value: buying and selling assets -- Cost approach to value -- Income approach to value -- Market comparable approach to value -- Can value information be objective and independent? Hiring an appraiser; reading an appraisal report -- Allocation of purchase price: tangible assets -- Good property records increase value and save money -- Adopting SFAS 141 and SFAS 142 -- Valuing a start-up firm: cheap stock options

1. Valuation -- United States