Author | Brethauer, Dale |
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Title | New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer |
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Imprint |
New York : AMACOM, c2002 |
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Descript |
xvi, 192 p |
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CONTENT
The foundation elements of successful transfers -- Communication tools -- Robust design and product tools -- Financial tools -- Developing and implementing a formal transfer process -- Proliant, Inc.: a success story
SUBJECT
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New products -- Marketing
LOCATION | CALL# | STATUS |
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Sasin Library | 658.8 B844N 2002 |
CHECK SHELVES
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