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AuthorBrethauer, Dale
TitleNew product development and delivery : ensuring successful products through integrated process management / Dale Brethauer
Imprint New York : AMACOM, c2002
Descript xvi, 192 p


The foundation elements of successful transfers -- Communication tools -- Robust design and product tools -- Financial tools -- Developing and implementing a formal transfer process -- Proliant, Inc.: a success story

New products -- Marketing

Sasin Library658.8 B844N 2002CHECK SHELVES

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