AuthorBrethauer, Dale
TitleNew product development and delivery : ensuring successful products through integrated process management / Dale Brethauer
Imprint New York : AMACOM, c2002
Descript xvi, 192 p

CONTENT

The foundation elements of successful transfers -- Communication tools -- Robust design and product tools -- Financial tools -- Developing and implementing a formal transfer process -- Proliant, Inc.: a success story


SUBJECT

  1. New products -- Marketing

LOCATIONCALL#STATUS
Sasin Library658.8 B844N 2002 CHECK SHELVES