Author | Verdin, Paul |
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Title | From local champions to global masters : a strategic perspective on managing internationalization / Paul Verdin and Nick Van Heck |
Imprint | Houndmills : PALGRAVE, c2001 |
Descript | xvi, 208 p |
On the benefits of internationalization -- Internationalization: the only Way to Go? -- The conelearn framework -- On organizing for internationalization -- On entry modes into foreign markets -- On organizational structures and blueprints -- On managing the process of internationalization -- Managing the implementation process -- Beyond 'Implementation': managing the overall agenda -- From local champions to global masters: conclusion
LOCATION | CALL# | STATUS |
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Chula Business School Library | 658.049 V485F 2001 | CHECK SHELVES |
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