From local champions to global masters : a strategic perspective on managing internationalization / Paul Verdin and Nick Van Heck
Imprint
Houndmills : PALGRAVE, c2001
Descript
xvi, 208 p
CONTENT
On the benefits of internationalization -- Internationalization: the only Way to Go? -- The conelearn framework -- On organizing for internationalization -- On entry modes into foreign markets -- On organizational structures and blueprints -- On managing the process of internationalization -- Managing the implementation process -- Beyond 'Implementation': managing the overall agenda -- From local champions to global masters: conclusion