From local champions to global masters : a strategic perspective on managing internationalization / Paul Verdin and Nick Van Heck

Author	Verdin, Paul
Title	From local champions to global masters : a strategic perspective on managing internationalization / Paul Verdin and Nick Van Heck
Imprint	Houndmills : PALGRAVE, c2001
Descript	xvi, 208 p

CONTENT

On the benefits of internationalization -- Internationalization: the only Way to Go? -- The conelearn framework -- On organizing for internationalization -- On entry modes into foreign markets -- On organizational structures and blueprints -- On managing the process of internationalization -- Managing the implementation process -- Beyond 'Implementation': managing the overall agenda -- From local champions to global masters: conclusion

International business enterprises -- Management Globalization -- Economic aspects Competition international

LOCATION	CALL#	STATUS
Chula Business School Library	658.049 V485F 2001	CHECK SHELVES

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