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AuthorVerdin, Paul
TitleFrom local champions to global masters : a strategic perspective on managing internationalization / Paul Verdin and Nick Van Heck
Imprint Houndmills : PALGRAVE, c2001
Descript xvi, 208 p

CONTENT

On the benefits of internationalization -- Internationalization: the only Way to Go? -- The conelearn framework -- On organizing for internationalization -- On entry modes into foreign markets -- On organizational structures and blueprints -- On managing the process of internationalization -- Managing the implementation process -- Beyond 'Implementation': managing the overall agenda -- From local champions to global masters: conclusion


International business enterprises -- Management Globalization -- Economic aspects Competition international

LOCATIONCALL#STATUS
Chula Business School Library658.049 V485F 2001CHECK SHELVES

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