Marketing strategy and planning -- Product/service range -- The service element in marketing -- Company performance -- Export marketing -- Marketing information: systems and use -- Market size and structure -- Future market -- The salesforce and its management -- Customer care and support staff's role in marketing -- Corss-selling and internal marketing -- The agency system -- Non-personal promotion: methods and media -- The distributive system -- The buying process -- Analysing lost business -- Analysing lost business -- Introducing new products/services -- User industries -- Key customer marketing -- Competitive intelligence -- Psysical distribution and packaging -- Industry contacts -- Pricing -- Images and perceptions -- Quality in marketing -- Non-differentiated products and commodities -- Service businesses -- Product/service financial information

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