| Author | David, Fred R |
|---|---|
| Title | Strategic management : concepts & cases / Fred R. David |
| Imprint | Upper Saddle River, NJ. : Prentice Hall, 2001 |
| Edition | 8th ed |
| Descript | xxxii, 432 p |
The nature of strategic management -- The business mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Implementing strategies: management issues -- Implementing strategies: marketing, finances, accounting, R&D, and CIS issues -- Strategy review, evaluation, and control
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.4012 D249S 2001 | CHECK SHELVES |
| Chula Business School Library | 658.4012 D249S 2001 | CHECK SHELVES |
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