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AuthorDavid, Fred R
TitleStrategic management : concepts & cases / Fred R. David
Imprint Upper Saddle River, NJ. : Prentice Hall, 2001
Edition 8th ed
Descript xxxii, 432 p

CONTENT

The nature of strategic management -- The business mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Implementing strategies: management issues -- Implementing strategies: marketing, finances, accounting, R&D, and CIS issues -- Strategy review, evaluation, and control


Strategis planning -- Case studies Strategis plnning

LOCATIONCALL#STATUS
Chula Business School Library658.4012 D249S 2001CHECK SHELVES
Chula Business School Library658.4012 D249S 2001CHECK SHELVES

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