If you're so brilliant... how come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton

Author	Cheverton, Peter
Title	If you're so brilliant... how come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton
Imprint	London : Kogan Page, c2002
Descript	xii, 180 p

SUBJECT

LOCATION	CALL#	STATUS
Sasin Library	658.827 C527I 2002	CHECK SHELVES

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