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AuthorAlbaum, Gerald
TitleInternational marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr
Imprint Harlow, England : Financial Times/Prentice Hall, c2002
Edition 4th ed
Descript xvi, 673 p

CONTENT

International marketing and exporting -- Bases of international marketing -- The international environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payments -- Promotion and marketing communication -- The export order and physical distribution -- Organization of international marketing activities


Export marketing -- Management

LOCATIONCALL#STATUS
Sasin Library658.848 A327I 2002CHECK SHELVES
Chula Business School Library658.848 A327I 2002CHECK SHELVES
Chula Business School Library658.848 A327I 2002CHECK SHELVES

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