Author | Albaum, Gerald |
---|---|
Title | International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr |
Imprint | Harlow, England : Financial Times/Prentice Hall, c2002 |
Edition | 4th ed |
Descript | xvi, 673 p |
International marketing and exporting -- Bases of international marketing -- The international environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payments -- Promotion and marketing communication -- The export order and physical distribution -- Organization of international marketing activities
LOCATION | CALL# | STATUS |
---|---|---|
Sasin Library | 658.848 A327I 2002 | CHECK SHELVES |
Chula Business School Library | 658.848 A327I 2002 | CHECK SHELVES |
Chula Business School Library | 658.848 A327I 2002 | CHECK SHELVES |
Chulalinet's Book Delivery Request