| Author | Albaum, Gerald | 
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| Title | International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr | 
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| Imprint | Harlow, England : Financial Times/Prentice Hall, c2002 | 
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| Edition | 4th ed | 
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| Descript | xvi, 673 p | 
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CONTENT
International marketing and exporting -- Bases of international marketing -- The international environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payments -- Promotion and marketing communication -- The export order and physical distribution -- Organization of international marketing activities
 	SUBJECT
	
        - 
Export marketing -- Management
| LOCATION | CALL# | STATUS | 
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| Sasin Library | 658.848 A327I 2002 | CHECK SHELVES 
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| Chula Business School Library | 658.848 A327I 2002 | CHECK SHELVES 
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| Chula Business School Library | 658.848 A327I 2002 | CHECK SHELVES 
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