Author | Albaum, Gerald |
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Title | International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr |
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Imprint |
Harlow, England : Financial Times/Prentice Hall, c2002 |
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Edition |
4th ed |
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Descript |
xvi, 673 p |
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CONTENT
International marketing and exporting -- Bases of international marketing -- The international environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payments -- Promotion and marketing communication -- The export order and physical distribution -- Organization of international marketing activities
SUBJECT
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Export marketing -- Management
LOCATION | CALL# | STATUS |
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Sasin Library | 658.848 A327I 2002 |
CHECK SHELVES
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Chula Business School Library | 658.848 A327I 2002 |
CHECK SHELVES
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Chula Business School Library | 658.848 A327I 2002 |
CHECK SHELVES
|