Globalization : the external pressures / edited by Paul Kirkbride
Imprint
Chichester : Wiley, c2001
Descript
xiv, 335 p
CONTENT
The state of globalization today -- The globalization process in the world economy -- global labour markets -- On the Internet all business is global (like it or not) -- Global parenting -- Managing global partnerships and alliances -- Global marketing -- Managing global customers -- The global pharmaceutical industry -- Faces of globalization