Market share is dead -- Customer-centric business design -- How profit happens -- Jack Welch: The customer solutions business design -- Story of three managers: reinvention for the rest of us -- Nicolas G. Hayek: The product pyramid business design -- Roberto Goizueta: The Manage-the-value-chain business design -- Charles Schwab: The Switchboard business design -- Andrew Grove: The two steps ahead business -- Michael Eisner: The profit multiplier business design -- George Hatsopoulas: The spin-out business design -- Percy Barnevik: The global-network-of-specialists business design -- Bill Gates: The create-the-standard business design -- How business design innovation creates the profit zone -- Profit zone handbook

1. Success in business
2. Corporate profits
3. Competition