Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorCzinkota, Michael R
TitleInternational business / Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett
Imprint Forth Worth, Tx. : Harcourt College, c2002
Edition 6th ed
Descript xxix, 672 p. : ill., map

CONTENT

Part 1: The impact of international business -- The international business imperative -- Culture and international business -- National trade and investment policies -- Politics and laws -- Part 2: Theoretical foundations -- The theory of international trade and investment -- The international economic activity of the nation: the balance of payments -- Part 3: The international business environment -- International financial markets -- Economic integration -- Market transitions and development -- Part 4: International business preparation and market entry -- International business research -- International business entry and development -- Strategic planning in international business -- Part 5: International business strategy and operations -- International marketing -- International services -- International logistics and supply-chain management -- Multinational financial management -- International accounting and taxation -- International human resource management -- Organization, implementation, and control of international operations


Export marketing

LOCATIONCALL#STATUS
Sasin Library658.848 C998I 2002CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram