Electronic commerce : B2C strategies and models / edited by Steve Elliot ; foreword by Peter Keen

Title	Electronic commerce : B2C strategies and models / edited by Steve Elliot ; foreword by Peter Keen
Imprint	Chichester : Wiley, c2002
Descript	xii, 352 p

CONTENT

Introduction to B2C strategies and models -- Internet retailing in Australia -- Internet retailing in Denmark -- Internet retailing in Greece -- Internet Retailing in Hong Kong, China -- Internet retailing in the United Kingdom -- Internet retailing in the United States -- Evaluating websites and surveying customers online -- Research model and theoretical implications

Electronic commerce Electronic commerce -- Case studies

LOCATION	CALL#	STATUS
Sasin Library	658.842 E38 2002	CHECK SHELVES
Science Library : Dept. of Mathematics	HF5548.32 E38e 2002	CHECK SHELVES

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