Title | Electronic commerce : B2C strategies and models / edited by Steve Elliot ; foreword by Peter Keen |
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Imprint | Chichester : Wiley, c2002 |
Descript | xii, 352 p |
Introduction to B2C strategies and models -- Internet retailing in Australia -- Internet retailing in Denmark -- Internet retailing in Greece -- Internet Retailing in Hong Kong, China -- Internet retailing in the United Kingdom -- Internet retailing in the United States -- Evaluating websites and surveying customers online -- Research model and theoretical implications
LOCATION | CALL# | STATUS |
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Sasin Library | 658.842 E38 2002 | CHECK SHELVES |
Science Library : Dept. of Mathematics | HF5548.32 E38e 2002 | CHECK SHELVES |
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