TitleElectronic commerce : B2C strategies and models / edited by Steve Elliot ; foreword by Peter Keen
Imprint Chichester : Wiley, c2002
Descript xii, 352 p

CONTENT

Introduction to B2C strategies and models -- Internet retailing in Australia -- Internet retailing in Denmark -- Internet retailing in Greece -- Internet Retailing in Hong Kong, China -- Internet retailing in the United Kingdom -- Internet retailing in the United States -- Evaluating websites and surveying customers online -- Research model and theoretical implications


SUBJECT

  1. Electronic commerce
  2. Electronic commerce -- Case studies

LOCATIONCALL#STATUS
Sasin Library658.842 E38 2002 CHECK SHELVES
Science Library : Dept. of MathematicsHF5548.32 E38e 2002 CHECK SHELVES