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TitleElectronic commerce : B2C strategies and models / edited by Steve Elliot ; foreword by Peter Keen
Imprint Chichester : Wiley, c2002
Descript xii, 352 p


Introduction to B2C strategies and models -- Internet retailing in Australia -- Internet retailing in Denmark -- Internet retailing in Greece -- Internet Retailing in Hong Kong, China -- Internet retailing in the United Kingdom -- Internet retailing in the United States -- Evaluating websites and surveying customers online -- Research model and theoretical implications

Electronic commerce Electronic commerce -- Case studies

Sasin Library658.842 E38 2002CHECK SHELVES
Science Library : Dept. of MathematicsHF5548.32 E38e 2002CHECK SHELVES

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