Electronic commerce : B2C strategies and models / edited by Steve Elliot ; foreword by Peter Keen
Imprint
Chichester : Wiley, c2002
Descript
xii, 352 p
CONTENT
Introduction to B2C strategies and models -- Internet retailing in Australia -- Internet retailing in Denmark -- Internet retailing in Greece -- Internet Retailing in Hong Kong, China -- Internet retailing in the United Kingdom -- Internet retailing in the United States -- Evaluating websites and surveying customers online -- Research model and theoretical implications