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AuthorCalvin, Robert J
TitleEntrepreneurial management / Robert J. Calvin
Imprint New York : McGraw-Hill, c2002
Descript vii, 295 p


Part 1: Finance and control -- Writing a business plan or a strategic plan -- Proper financing -- Financial controls -- Part 2: Marketing and sales -- Differentiation, target marketing, and target customers -- A cost-efficient, effective sales organization and marketing approach -- Inexpensively creating a demand for products and services -- Proper pricing -- Part 3: Business development -- Buying an existing business -- Developing and introducing new products and services

New business enterprises -- Management

Sasin Library658.421 C167E 2002CHECK SHELVES
Chula Business School Library658.421 C168E 2002CHECK SHELVES
Law Library (4th Floor)HD62.5 C345e 2002CHECK SHELVES

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