| Author | Calvin, Robert J |
|---|---|
| Title | Entrepreneurial management / Robert J. Calvin |
| Imprint | New York : McGraw-Hill, c2002 |
| Descript | vii, 295 p |
Part 1: Finance and control -- Writing a business plan or a strategic plan -- Proper financing -- Financial controls -- Part 2: Marketing and sales -- Differentiation, target marketing, and target customers -- A cost-efficient, effective sales organization and marketing approach -- Inexpensively creating a demand for products and services -- Proper pricing -- Part 3: Business development -- Buying an existing business -- Developing and introducing new products and services
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.421 C167E 2002 | CHECK SHELVES |
| Chula Business School Library | 658.421 C168E 2002 | CHECK SHELVES |
| Law Library (4th Floor) | HD62.5 C345e 2002 | CHECK SHELVES |
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