Part 1: Finance and control -- Writing a business plan or a strategic plan -- Proper financing -- Financial controls -- Part 2: Marketing and sales -- Differentiation, target marketing, and target customers -- A cost-efficient, effective sales organization and marketing approach -- Inexpensively creating a demand for products and services -- Proper pricing -- Part 3: Business development -- Buying an existing business -- Developing and introducing new products and services

1. New business enterprises -- Management